Emoticons

Players can express their feelings with emoticons. There are numerous emoticons, such as a happy face, a sad face, angry, winking, etc. The emoticons appear above the avatar's head in a speech bubble. There are also secret emoticons that may be unlocked by holding down letters on the keyboard (e.g. holding down E and I produces the igloo emoticon). On December 5, 2007, the heart and skull emoticons were removed because players found these offensive, and were replaced with the flower emoticon. On January 9, 2008 the heart emoticon was brought back as a result of popular demand by players.

Items

Members may use the virtual coins that they collect from playing mini games to purchase various items from a wide variety of shops. Shop types include clothing, wigs, stage costumes, igloos, furniture, and sports. Members and non-members alike may also purchase new colors for their penguins. Each player has their own penguin card, which is used to manage the player's inventory. Players may decorate their card by purchasing new backgrounds, clothing and other items. Penguin cards can also be to display "pins" - new examples of which appear within Club Penguin every two weeks. Pins are free, but are hidden throughout the game. On January 4, 2008, Club Penguin hid their 50th pin, a snow shovel. Flags are similar to pins; they also appear in the top left-hand corner of a player's penguin card. Clothes are worn by penguins, which can either be bought or given out during parties. Only members can buy clothes, but those given out at parties are wearable by all penguins. Members' igloos can be upgraded into many different styles. Some igloo styles are themed for parties, such as the Bamboo Hut or Log Cabin. Furniture may be bought for the igloos of subscribed members and can be used to design and decorate an igloo. Flooring for an igloo (introduced January 19, 2007) is also only accessible by subscribed members.

Puffles

Puffles are small, fluffy creatures that players may have as pets. They are available from the Pet Shop in blue, green, pink, black, purple, red, and yellow. Non-members have access to the blue and red puffles only, and may have no more than two; members may adopt up to fourteen puffles. Members whose membership has expired are permitted to retain their puffles. Puffles have health, rest, and energy bar charts to indicate their status. Puffles which are not "looked after" will run away from the player, and will need to be replaced. There are seven official breeds of puffles, each with a different personality (as described in the in-game "Adopt a Puffle" catalog):

• Blue Puffles are known to be mild-tempered and content. (Available to non-members)
• Green Puffles are very energetic and playful, and "like to clown around".
• Purple Puffles are dancers, and are described as being "usually happy", but are finicky eaters.
• Red Puffles (from "Rockhopper Island") are known to be adventurous and enthusiastic. (Available to non-members)
• Pink Puffles are very active and cheery, and like to exercise.
• Black Puffles are described as possessing a strong and silent disposition.
• Yellow Puffles were added November, 2007. They are depicted as both artistic and spontaneous.